What Is CollX?

CollXis a free mobile app, founded in 2021 by Ted Mann in the Philadelphia area, that uses a phone camera and image-recognition to identify a sports card or trading card game (TCG) card — baseball, football, basketball, hockey, soccer, wrestling, Pokémon, Magic: The Gathering, Yu-Gi-Oh — and return an estimated market value almost immediately after the scan. Every card you scan gets added to a running digital collection inside the app, and CollX layers a marketplace on top so you can list and sell what you've scanned without re-entering it anywhere else. The company says it has more than 3 million users as of its 2025 funding round, and it makes money through a paid subscription (CollX Pro) and a separate dealer-facing bulk-scanning product (Card Dealer Pro), not through the free scan-and-value feature.

• Point the camera at the card.CollX's image recognition reads the card — player, set, year, parallel where visible — and matches it against its card database, similar in spirit to the identify flow GCS uses to price a physical card without you typing the set name in by hand.
• It returns a value estimate, not just an ID. The match comes with an estimated market value pulled from comparable sales, so a scan answers both "what is this" and "roughly what's it worth" in one step.
• Scans build a collection automatically.Every card you scan is saved to your CollX profile, so the app doubles as a running inventory of everything you own — no separate spreadsheet or manual entry required.
• The collection feeds a marketplace. From your digital collection you can list a card for sale directly inside CollX's own marketplace, rather than exporting your list to eBay or another site to sell it.

The base scan-and-value feature and collection tracker are free. CollX layers two paid tiers on top:

• CollX Prois the subscription aimed at individual power users who scan and track a large personal collection — it adds features beyond the free tier such as more detailed value data and collection tools.
• Card Dealer Pro is a separate, dealer-facing product built for card shops and sellers who need to scan inventory in bulk rather than one card at a time, aimed at the business side of the hobby rather than a personal collection.

CollX raised a $5.5 million seed round in 2023 led by Brand Foundry Ventures and 114 Ventures, then a $10 million Series A in February 2025 with the same two firms returning alongside Next Coast Ventures, FJ Labs, and Ben Franklin Technology Partners. Kansas City Royals shortstop and card collector Bobby Witt Jr. joined that round as an investor, advisor, and brand ambassador. The company has said revenue comes primarily from CollX Pro subscriptions and Card Dealer Pro, with the free scanning feature serving as the on-ramp that built its user base past 3 million.

• Ludex is the closest direct competitor. Ludex uses the same scan-first pitch — point a phone camera at a card, get an AI identification and a price estimate, and build a digital collection with an in-app marketplace attached. The two apps compete mainly on scan speed and accuracy rather than on a different business model.
• Card Ladder and 130Point are lookup-first, not scan-first. Both are built around searching sold comps by typing in a player, set, or card — Card Ladder as a paid index and portfolio tool, 130Point as a free eBay sold-comp search engine. Neither identifies a physical card from a photo the way CollX does; you already need to know what you're looking up.
• CollX is built to grow a collection from scratch. Because every scan auto-populates your digital collection, CollX fits someone building an inventory of a large stack of physical cards for the first time. Card Ladder's portfolio feature assumes you already know what you own and are logging it manually or via CSV.
• Selling stays inside the same app. CollX's marketplace lets you list a card you just scanned without leaving the app, which is different from eBay or COMC, where listing still means writing your own title and description. See How to Sell Sports Cards Online for how that compares to other marketplaces.
• A camera-based value estimate is a starting point, not a final price.Like any automated comp tool, treat the in-app estimate as a fast first read and confirm against actual recent sold listings before pricing a card to sell, especially on anything scarce, graded, or high-value — see How Much Are My Sports Cards Worth?

Confirm the exact card with Identify & Research — free-path first (on-device OCR, catalog match, and fingerprints). For other ways to identify a card you're not sure about, see How to Identify a Sports Card. For dedicated price-comp tools, see What Is Card Ladder? and What Is 130Point? , or open the full guides library.